• Catalogue design
• Web design
• Custom mockup system
Approach
In India, branding in schools exhibits a diverse landscape, varying across regions and types of institutions. While the significance of branding is gaining recognition in the education sector, it remains a relatively nascent concept compared to industries like retail or hospitality. Historically, school logos and their communication have often been perceived as mundane and lacking in creativity. This can be attributed to factors such as limited school resources, a conservative approach aimed at instilling trust and credibility, or a primary focus on educational aspects.
Nevertheless, there are schools that understand the power of branding in creating a strong and engaging identity. These institutions recognize the value of visual appeal, user experience, and consistent messaging to differentiate themselves and connect with their target audience. Effective branding goes beyond aesthetics; it effectively communicates a school's values, mission, and strengths, playing a vital role in shaping public perception.
We had the privilege to work on one such branding project for Chanda Public School in Chandrapur. Our goal was to create a distinct brand identity that reflects the school's ethos and captures the attention of prospective students, parents, and the wider community. Through a comprehensive approach we collaborated with the school to transform their brand image and establish a strong foundation for future growth.
This case study showcases the strategic thinking, creative execution, and tangible results achieved through our branding initiative for Chanda Public School. It serves as a testament to the growing importance of branding in Indian schools and the impact it can have on overall perception and engagement within the education sector.
The approach to a child's education should extend beyond textbooks and prioritize holistic growth. This means focusing on all five fundamental aspects of a child's development, not just academics. By adopting this approach, we aim to promote the overall well-being of the child.
To accomplish this, we developed these visual patterns and structures utilizing basic forms that evoke a strong local and Indian essence. This has enabled us to position the Institute as an Indian institution that flourishes on native values while embracing a worldwide perspective.
Team:
Brand Conceptualisation
Yash Gohel
Siddharth Wankhade
Creative Direction,
Graphic Design, Web Design
Yash Gohel
Siddharth Wankhade
