oRegion
oRegion
oRegion
Rooted in draught-affected regions, oRegion strives to provide sustainable, tasty and authentic food products.
Rooted in draught-affected regions, oRegion strives to provide sustainable, tasty and authentic food products.
oRegion is a brand committed to delivering regional produce to the masses. It is their humble attempt to help the audiences from Tier 1, 2, and 3 cities of India, come closer to a healthy and sustainable lifestyle, while staying true to both nature, and traditional practices.
oRegion is a brand committed to delivering regional produce to the masses. It is their humble attempt to help the audiences from Tier 1, 2, and 3 cities of India, come closer to a healthy and sustainable lifestyle, while staying true to both nature, and traditional practices.
oRegion is a brand committed to delivering regional produce to the masses. It is their humble attempt to help the audiences from Tier 1, 2, and 3 cities of India, come closer to a healthy and sustainable lifestyle, while staying true to both nature, and traditional practices.
• Branding
• Packaging and Label Design
• Art direction
• Branding
• Packaging and Label Design
• Art direction
• Illustrations
• Web design
Approach
Approach
Approach
The story starts from Vidarbha, a geographical region in almost the centre of India. It is infamous for it's droughts and high number of farmer suicide rates.
Mayank and Rajat, dreamed of helping the region by creating a market and giving value to the products coming out of Vidarbha.
The story starts from Vidarbha, a geographical region in almost the centre of India. It is infamous for it's droughts and high number of farmer suicide rates.
Mayank and Rajat, dreamed of helping the region by creating a market and giving value to the products coming out of Vidarbha.
The design language is inspired by local/regional graphics, mixed well with international design sensibilities. This approach helped specifically to make the brand inclusive to customers from tier 2 and 3 cities and endearing to tier 1 customers. The approach helped shape oRegion as a brand that is true to its roots while celebrating the local culture of Vidarbha.
The design language is inspired by local/regional graphics, mixed well with international design sensibilities. This approach helped specifically to make the brand inclusive to customers from tier 2 and 3 cities and endearing to tier 1 customers. The approach helped shape oRegion as a brand that is true to its roots while celebrating the local culture of Vidarbha.
Team:
Brand Conceptualisation
Siddharth Wankhade
Yash Gohel
Creative Direction,
Graphic Design, Web Design
Siddharth Wankhade
Yash Gohel
Web Development
Sarvesh Jaiswal
Photography
Swapnil Rasam
